SiriusXM Is Being Rebuilt For a New Generation





SiriusXM refresh

SiriusXM on Wednesday unveiled its plans to draw in a “new generation” of listeners with a refreshed brand platform, streaming app, and cheaper monthly streaming plan. 

The company, known for its satellite and online radio services, introduced the new SiriusXM app, which will begin rolling out in the App Store, Google Play, and on Amazon Fire devices on December 14. More platforms will get support next year.

App users can look forward to personalized curations of content and new discovery features, improved playback quality, search features, and podcast listening as well as a central audio library where listeners can save their favorite content. New subscribers can start personalizing their app almost immediately during the onboarding process. 

At the app’s launch, SiriusXM will introduce new guest DJ channel takeovers from over 160 creators like Olivia Rodrigo, Cardi B, Alice Cooper, and Luke Combs.Listeners can also check out new channels for artists and personalities like Kelly Clarkson, Dolly Parton, John Mayer, and James Corden.

SiriusXM also announced three new channels with music from the early 2000s – The Flow, which features R&B hits, Flex2K, a hip-hop channel, and Alt2K, an alternative rock station. 

The company also lowered the price tag on its Streaming All Access plan to $9.99, a savings of $1.

“[T]his launch is just the beginning; we will continue to iterate and develop our product offerings throughout the next year and beyond as we strive to deliver our subscribers the best listening experience on the go, in the car, and wherever they choose to tune in,” SiriusXM CEO Jennifer Witz, said in a statement.  

SiriusXM is also building out its distribution relationships. Next year, SiriusXM and Audible will team up to share content between its subscribers. The company expanded its relationship with Polestar, which is expected to launch with 360L in select model year 2024 Polestar vehicles. SiriusXM is also expected to be available for Hilton hotel guests next year.

During its third quarter earnings call for 2023, the broadcasting company reported a loss of 96,000 satellite radio subscribers as well as 112,000 Pandora subscribers. The refresh could draw in some new subscribers and increase its revenue – which has also decreased from 2022’s third quarter.

Image credit: SiriusXM

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