Today Sinclair announced a plan to partner with One Media 3.0 (a subsidiary of Sinclair) and Saankhya Labs to build a network enabling 5G internet and OTT video. Sinclair’s hope here is that wireless providers will take advantage of this 5G network and its ATSC 3.0 TV stations to move video from streaming over 4G and 5G to using ATSC 3.0 over the air TV.
“Broadcasters have a critical seat at the 5G table. This work and product development will provide a ‘level set’ against expectations for broadcast services that are embraced by the 3GPP 5G standard.” said Mark Aitken, President, ONE Media 3.0. “These first deployments will elevate understanding of the cooperative role NextGen (ATSC 3.0) broadcast can play to make 5G networks highly efficient Broadcast/Broadband convergent networks. The ‘Direct to Mobile’ focus of this activity will leverage the one-to-many efficiencies of broadcast in a new topology that can provide high-reliability and large bandwidth solutions and make them available to the competitive marketplace.”
“Saankhya is excited to expand its partnership with ONE Media and Sinclair to build an end-to-end solution that transforms the delivery and consumption of both linear and non-linear video. Broadcast video networks are essentially ‘constant quality’ networks compared to the current ‘best effort’ unicast mobile networks, especially for video delivery. Our Direct-to-Mobile solution provides a new tool combining broadcast and OTT content over a new video distribution platform. We are convinced that OTT content players and mobile network operators will take full advantage of this unique video delivery solution,” said Parag Naik, CEO of Saankhya Labs.
Here is what Sinclair says they hope to achieve with this move:
• “Cellularizing” broadcast architecture to enable indoor reception of DTT with mobile and portable devices
• Dramatically improving DTT spectrum utilization, providing more bits/higher robustness through spectrum reuse
• Introducing artificial intelligence (AI)-based analytic engines to provision and directly offload traffic from congested 4G/5G networks
• Providing content delivery networks (CDN) with significant improvement in the streaming experience by moving OTT traffic to the broadcast platform
• Enabling hyper-localization of broadcast content (video/audio services, datacasting, advertising, emergency alerts)
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