Today, Sinclair and ROXi announced three new 24/7 music channels for your television with ATSC 3.0 Nextgen TV capabilities. These new channels will allow you to interact with these channels in a way you never could before.
These new channels are the ROXi Music Channel, the ROXi Music Karaoke Channel, and the ROXi Music Games Channel. Sinclair says these new channels will start broadcasting throughout America in early 2024.
These new channels using ATSC 3.0 technology will let you pause, play, and even skip music videos you don’t want to watch using your antenna. This technology won’t work with ATSC 1.0 so you will need a new 3.0 tuner to watch these channels.
“Our partnership with Sinclair will revolutionize what Broadcast TV means for millions of households across the U.S. – viewers will get instant access to TV music channels that feature the interactivity and capabilities of a music app, without having to download or launch an app,” said ROXi CEO, Rob Lewis. “Our viewers will be able to pause, play and skip on Broadcast TV for the first time. It is a true revolution in linear TV, and we’re bringing it to homes across America with Sinclair in 2024.”
“Through our strategic partnership with ROXi, we’re building a better and more interactive broadcast television experience. We’re confident this partnership will help accelerate the adoption of NextGen TV by delivering entertainment features that consumers will increasingly come to demand on their televisions,” said Skip Flenniken VP, GM of Technology Business Development at Sinclair, Inc.
ROXI will not only launch new interactive music channels to be broadcast with Sinclair but will also a free ROXi TV Music App on a wide range of Smart TVs and streaming players including Samsung, LG, Roku, Vizio, Sony BRAVIA, Amazon Fire TV, Comcast, Google TV and Android TV. The free ROXi TV App will offer the ability to search and play music from ROXi’s catalogue of 100 million music videos. ROXi TV app users can also upgrade to ROXi Premium for an unlimited ad-free music experience.
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