Today, Pearl TV announced that Sinclair Broadcast Group is the ninth member of the organization with a goal to move forward with ATSC 3.0, also called NextGen TV. Pearl TV is an organization of U.S. broadcast companies with a shared interest in exploring forward-looking broadcasting opportunities, including innovative ways of promoting local broadcast TV content and developing digital media and wireless platforms for the broadcast industry.
Sinclair joins Cox Media Group, Graham Media Group, Gray Television, Hearst Television Inc., Meredith Local Media Group, Nexstar Media Group, the E.W. Scripps Company, and TEGNA, Inc. as a Pearl TV member, bringing the station count of Pearl membership to more than 750 stations.
“We are very pleased that Sinclair is joining Pearl TV in commercialization efforts to offer consumers the new NEXTGEN TV services across the country. The entire broadcast industry, including the TV networks and a large cross section of group owners, is committed to a successful roll out of ATSC 3.0. This remarkable new technology gives broadcasters the ability to deliver to viewers the compelling benefits of NEXTGEN TV – greatly enhanced video and audio that allows local stations to bring together over-the-air with over-the-top content,” said Pearl TV Managing Director Anne Schelle.
“From the beginning, Sinclair has focused on the exceptional advantages of a fresh start in over-the-air broadcasting afforded by the introduction of ATSC 3.0,” said Chris Ripley, President & CEO of Sinclair. “That is why we have been invested in and committed to improving over-the-air broadcasting so that it can better compete in today’s marketplace. We are excited to link arms with Pearl to ensure that the coming transition to ATSC 3.0 can be both swift and achievable.”
Looking for more information about what ATSC 3.0 means for cord cutters? Read this post for details about the new OTA standard and answers to some common questions.
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