The free STIRR network will be a mix of local news in markets from Sinclair’s 190-plus local TV stations and national news programs. The programming will reportedly be streamed online but also free over the air with an antenna in Sinclair markets. According to reports, in recent months Sinclair has been in talks with former FOX News staff including Greta Van Susteren, but it is unclear if that will be for STIRR or some other service.
Now Sinclair has announced a team to manage STIRR including Adam Ware as general manager, Stacie Anthony as editor in chief, and Ben Lister as director of content acquisitions and business development.
“We are confident that under the leadership of Adam, Stacie and Ben, we will be able to propel STIRR forward and solidify it as an industry-leading streaming service upon launch,” said Christopher Ripley, Sinclair’s President and CEO. “The broadcast industry is rapidly changing, and with their collective expertise, we will be able to stay at the forefront of the latest technologies and services.”
“In joining the STIRR team, Stacie, Ben, and I have a remarkable opportunity to launch and build a truly unique industry-leading OTT service by leveraging the vast local and national programming, marketing, sales and technical resources of Sinclair Broadcast Group,” said Ware.
News and sports comprise some of the most cord cutting resilient content. Sinclair seems interested in expanding into both with STIRR for news and their joint ownership of Stadium, a free sports network available online and over the air.
How successful these efforts will be is still to be seen. For now, Sinclair has been one of the more aggressive companies in supporting the move to free streaming and OTA TV.
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