Showtime Wants to Replace Cable TV with Bundles of Streaming Services





Couple on sofa with TV remote

This week Reuters broke the news that Showtime is in active talks with Amazon, Apple, and Roku to offer bundles of streaming services. According to Reuters, this bundle deal could replace cable TV as a one-stop shop for programming.

Reuters stopped short of saying what services would be bundled, but you could see how a discount on services like Showtime and Hulu could entice cable subscribers away from traditional cable TV providers.

Showtime would like to use the marketplaces offered by Amazon, Roku, and Apple to allow Americans to easily access content. Consider using Amazon Channels to bundle two or three services for a discounted price.

The question now is if other services partner with Amazon. Showtime is owned by CBS, so you could easily see CBS All Access offering a bundle, but would Hulu or HBO join a program like this?

Nothing official has been announced, but reports are Showtime has already held talks on the idea. This likely points to Showtime being serious about finding ways to drive up digital subscriber numbers.

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