You may have noticed a flood of new live TV streaming services launching. As best we can tell there are now almost 20 live TV streaming services available in the United States with more on the way. There are also over 100 on-demand streaming services in the United States with more on the way.
If you have wondered how so many live TV streaming services can survive you are not alone, and the truth is some will not make. We already have seen CenturyLink shut down their live TV streaming service.
Competition is a great thing, and the consumer is the winner. Yet the truth is the live TV streaming market is overcrowded. With so many services, there honestly are not enough people to support all of them.
As we go into 2019 look for several live TV streaming services to shut down—maybe even a few big ones. The only question now is which ones will shut down.
Does this mean cord cutting is slowing down or overrated?
Look for a flood of stories about how a major live TV streaming service closing means cord cutting is overrated. The truth is cord cutting is growing faster than ever and is larger than ever. Just like how not every business that opens in your town will succeed, not every streaming service will make it.
Some media companies may try to say this means cord cutting is doomed, this is not the case. Just like how not every pizza place will make it, not every streaming service will make it.
Why is this good for cord cutting?
When you are free to pick the services that are best for you that means the best services will remain. As the best services are left standing it means they will have more subscribers and more resources to grow their services.
Prepare yourself for people to try and make every streaming service that shuts down an indictment on cord cutting. The truth is this is just a part of the normal maturing of cord cutting.
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