Samsung TV Plus, the leading free ad-supported streaming television (FAST) service, continues to dominate the industry in 2025, solidifying its position as the #1 streaming platform on Samsung’s globally top-ranked TV brand for 19 consecutive years. With nearly 700 channels now streaming in the U.S.—surpassing all major FAST competitors—the service offers an unmatched lineup of premium entertainment. Featuring over 100 exclusive channels, Samsung TV Plus spans live sports, music, kids’ programming, Spanish-language content, K-Content, award-winning films, and popular TV shows. Additionally, it provides comprehensive local news coverage across 114 designated market areas (DMAs), keeping viewers informed and engaged.
In 2024, Samsung TV Plus reported a staggering 88 million monthly active users, and its momentum has only accelerated. The first quarter of 2025 saw a 30% year-over-year surge in engagement, driven by strategic investments in both linear and on-demand offerings. The platform’s on-demand library expanded by over 70%, adding thousands of shows and movies, resulting in a remarkable 177% increase in hours viewed compared to the previous year. Globally, Samsung TV Plus has grown to offer over 3,500 channels across 30 countries, transforming from a modest U.S. service launched nearly a decade ago into a global streaming powerhouse.
Salek Brodsky, Senior Vice President and General Manager at Samsung TV Plus, emphasized the platform’s transformative impact: “With Samsung TV Plus, we’ve redefined streaming by delivering premium, personalized entertainment at an unprecedented scale. In 2025, we’re committed to enhancing our offerings with even more high-quality content and richer viewing experiences to ensure our audiences always find something exceptional.”
The platform’s success is fueled by partnerships with major studios and sports leagues, including Disney, Lionsgate, Paramount, A&E, NBC, and MLB, bringing tens of thousands of hours of exclusive content to viewers. Continuous innovations in accessibility, personalization, and content discovery have made Samsung TV Plus a seamless and intuitive experience for millions worldwide, all without requiring a subscription.
Samsung TV Plus also stands out as a prime destination for advertisers, attracting key demographics such as Gen Z, Millennials, Gen X, and the 18-49 age group. Samsung Ads’ AI-driven solutions enable brands to connect with audiences through contextual advertising, shoppable ads, and interactive experiences. Michael Scott, Vice President and Head of Ad Sales and Operations for Samsung Ads, noted, “Our robust content offering creates unparalleled opportunities for advertisers to reach their most desirable audiences in relevant, brand-safe environments, driving deeper connections and measurable results.”
As the #1 streaming app on Samsung devices, Samsung TV Plus is poised for further growth in 2025, leveraging its unique position to unite advertisers, content creators, and viewers. With an ever-expanding content library, cutting-edge user experiences, and innovative ad solutions, Samsung TV Plus continues to set the benchmark for what FAST streaming can achieve, delivering exceptional value to audiences and brands alike.
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