At today’s IAB NewFronts 2025, Samsung is sharing plans for more free content on Samsung Smart TVs, including a new channel and partnerships with major names in entertainment.
First up is a new free channel for Samsung users. STN, the Samsung Television Network, will be available on Samsung TV Plus on Samsung Smart TVs. The channel will have a slate of live sports, music, movies, and late-night programming.
In addition to naming late night show hosts David Letterman and Conan O’Brien as talent to be featured on the channel, Samsung also announced that Samsung Television Network will serve as the live exclusive home for the Jonas Brothers’ upcoming tour.
Thanks to a partnership with Spotify, Samsung viewers will also have a dedicated channel with video versions of popular podcasts. The channel will feature a curated lineup of video podcast episodes where fans can enjoy the best of their favorite shows, such as Book of Basketball 2.0 with Bill Simmons, The Rewatchables, Higher Learning, and The Ringer-Verse.
“As the #1 streaming service on Samsung TVs, we’re not just following viewer trends—we’re shaping them,” said Salek Brodsky, SVP and Global Head of Samsung TV Plus. “Through deep insights and personalized curation, we’re delivering the content audiences love in an unbeatable format. We’re rewriting the rules of streaming and teaming up with A-list talent to bring exclusive entertainment to the biggest screen in the home. This strategy has fueled more than 30% viewership growth this year, and with our newly announced partnerships, we’re positioning Samsung TV Plus for even greater momentum and market leadership in the year ahead.”
Additional content arriving on Samsung TV Plus:
- A-list Top Content Creators Take Center Stage
- Samsung TV Plus’s exclusive partnerships with Creators will feature new channels from top talent. Joining the service are Michelle Khare, Smosh, The Try Guys, Epic Gardening, The Sorry Girls, and Donut Media—bringing fan-favorite content that taps into passions from comedy, DIY, gardening, cars, and sustainability.
- VIP Access to the Biggest Moments
- Billboard: Launching this summer, through a new and exclusive partnership with Billboard, Samsung TV Plus is bringing the iconic brand to FAST. This new network will give fans VIP red carpet access to over 25 of the industry’s most iconic events, including live red carpets and coverage of tentpole cultural events, such as the Golden Globes and the Billboard Music Awards. Samsung TV Plus will also be the co-exclusive home for Billboard News, premiering new episodes weekly.
- Free Sports Streaming Just Got Even Bigger
- Samsung TV Plus now has one of the largest FAST sports offerings with over 50 channels and gives fans access to live local and national games from major and minor leagues with unparalleled sports coverage. New sports channels include Bally Sports Live with exclusive Minor League Baseball games and in-season NHL games from the Anaheim Ducks and the Dallas Stars with Victory+.
- From the Stage to Your Screen
- SMTOWN 2025: Samsung TV Plus is partnering with SM Entertainment to launch a dedicated SMTOWN channel, expanding its commitment to delivering the best-in-class K-Content to fans worldwide. The new channel will kick off with SMTOWN LIVE 2025 in L.A.—a star-studded 30th anniversary concert streaming live from Los Angeles on May 11, exclusively on Samsung TV Plus.