Roku’s Recent Fight With FOX was Over Ads & The Roku Channel




, ,

Streaming tv and remoteWhen Roku sent a notice that they would be dropping Fox apps just before the Super Bowl, there were many questions about what caused the disagreement and which side was refusing to come to an agreement.

Since then, Roku’s CEO hasn’t given many details away, only commenting that Roku almost always comes to a “mutually acceptable” agreement with channel owners, and that he himself watched the Super Bowl on a Fox app on his Roku TV.

Now, a report from The Information has added another layer to the story. Sources for the The Information shared that the disagreement was due in part to Roku’s strategy to being more content to The Roku Channel, which the company uses to show free ad-supported content to Roku users. Ads were also part of the conversation, which many had already assumed was at the forefront of the disagreement.

“Roku has asked entertainment companies such as Fox for programming that can run on The Roku Channel. Roku has also asked some companies to spend marketing dollars on The Roku Channel,” the sources said. When Fox refused to provide content for The Roku Channel or meet the terms of the ad agreement Roku asked for, the apps were removed.

The report calls companies like Roku and Amazon, the companies selling some of the most popular streaming devices on the market, gatekeepers. As gatekeepers, these companies have the power to put channels in front of huge audiences, along with the power to remove them from their platform and drastically reduce streaming viewership. With this power, companies like Roku have the upper hand when it comes to negotiations like the one with Fox.

Please follow us on Facebook and Twitter for more news, tips, and reviews. Need cord cutting tech support? Join our Cord Cutting Tech Support Facebook Group for help.

Did you know we have a YouTube Channel? Every week we have a live Cord Cutting Q&A, and weekly Cord Cutting recap shows exclusively on our YouTube Channel!

Disclaimer: To address the growing use of ad blockers we now use affiliate links to sites like, streaming services, and others. Affiliate links help sites like Cord Cutters News, stay open. Affiliate links cost you nothing but help me support my family. We do not allow paid reviews on this site. As an Amazon Associate I earn from qualifying purchases.

Subscribe to Our Newsletter

* indicates required

Please select all the ways you would like to hear from :

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.