Roku’s Device Sale Hints That New Hardware Could Be Coming Soon




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Many of Roku’s streaming devices are on sale for Labor Day weekend, making this a great time to score a new streaming player, sound bar, or smart TV for your home.

The timing of the sale also means that we’re likely about to see some new device announcements coming from Roku. Last year, we got an announcement about a Roku Streambar and an improved Roku Ultra in late September, with the new hardware launching in October. In 2019, Roku launched several new devices. In September, the company opened pre-orders for a new Roku Ultra and a smaller version of the Roku Express. Later that month, the Streaming Stick+ HE was available for pre-orders, exclusively at Best Buy.

Based on the timing of those releases and the sale on devices across retailers this week, it’s likely that we’ll be learning about new Roku hardware soon, just in time for releases before the holidays.

In the meantime, here are some of the best deals on Roku products right now:

Roku Ultra

Buy it on Amazon for $79, down from $99.99

Buy it at Best Buy for $79.99, down from $99.99

With USB and Ethernet ports for the ultimate connectivity, the Roku Ultra is for users that truly love to consume entertainment in their “me time” and have a quality viewing experience while doing so. Packed with key features like Dolby Vision, headphones for private listening, Bluetooth streaming, a lost remote finder and a voice remote with personal shortcut buttons for one-touch control, it’s guaranteed to do it all. 

Roku Streambar 4K

Buy it on Amazon for $99, down from $129.99

Buy it at Best Buy for $99.99, down from $129.99

Packed with premium sound and streaming quality, the Streambar has a built-in 4K streaming player, so you can watch what you love and hear it all with great sound at the same time.

Roku Streaming Stick+

Buy it on Amazon for $35.99, down from $49.99

Buy it from Best Buy for $39.99, down from $49.99

The Streaming Stick+ is portable, so users can easily plug it into the back of their TV at a hotel or Airbnb to access their favorite movies and TV shows from Netflix, Hulu, HBO Max, and more. Enjoy brilliant HD, 4K, and HDR picture quality, plus a voice remote with TV controls.

Roku Express 4K+ for $29

Buy it on Amazon for $29.00, down from $39.90

Buy it at Best Buy for $29.99, down from $39.99

Start streaming in brilliant 4K picture and vivid HDR color with Roku Express 4K+. The fast wireless performance gives you a smooth streaming experience, even with multiple streaming devices connected to your network. Use the included voice remote to power up your TV, adjust the volume, and control your streaming so you don’t have to juggle remotes. 

Hisense 43 Inch LED Roku TV

Buy it on Amazon for $299.99, down from $379.99

Along with a 1080p high-definition LCD screen, you’ll find a powerful full array LED backlight at work creating a sharper, more colorful picture. Start streaming your favorite shows, access your cable box or HDTV antenna and even fire up your gaming console–all from the simple home screen.

TCL 55 Inch 4K UHD Roku TV

Buy it at Best Buy for $429.99, down from $499.99

The 4-Series Roku TV delivers stunning 4K picture quality with four times the resolution of Full HD for enhanced clarity and detail, as well as endless entertainment with thousands of streaming channels. High dynamic range (HDR) technology delivers bright and accurate colors for a lifelike viewing experience. In addition, your favorite HD shows, movies, and sporting events are upscaled to near Ultra HD resolution with 4K Upscaling.

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