In about 30 minutes Apple’s new press event will get underway. It is expected that Apple will announce a new streaming service and it has been rumored that Roku will also get support for the new Apple Streaming services. Now it has been confirmed by Peter Kafka that Roku’s CEO Anthony Wood is at Apple’s press event.
Yesterday The Wall Street Journal ran a report breaking down what their sources are telling them about Apple’s new TV service that will reportedly be announced tomorrow. According to the Wall Street Journal, Apple’s service will subsidize services like HBO charging just $9.99 a month instead of the typical $15 a month for HBO NOW.
The WSJ is also reporting that Apple will charge for their new TV service a reversal from earlier reports that the service would be free for Apple users. The WSJ also reported that Apple and Roku are in talks to bring Apple’s new TV services to Roku owners. This was already reported but the WSJ report once again gives this rumor more weight.
Recently we also learned that Apple’s new services may look a lot more like Amazon Channels than Netflix. Over the last few weeks, we have heard how Apple is trying to team up with everyone from HBO NOW to Netflix to offer their services through the new Apple streaming service. This sounds like Amazon Channels, a service that lets you manage subscriptions to multiple streaming services through your Amazon Channels account.
Making a big part of its new Apple streaming service focus on letting you manage subscriptions to multiple services is in line with what was first reported as Apple’s plan B that Recode reported in 2017. According to Recode, Apple wanted to launch an Amazon Channels-type of service to allow you to manage your subscriptions to services like HBO NOW using your Apple ID.
It has been reported that Apple plans to offer its original content for free (or a small monthly fee) to Apple device owners. So, you could access it for free on your iPad, iPhone, and Apple TV, for example. So, how can Apple afford to spend a billion dollars on original content and give it away for free? Well, if they use that original content to get you to manage your HBO, Starz, Showtime, and other subscriptions through your Apple ID they could get a cut of each subscription so it would show up all in a single spot just like how Amazon Channels works.
Apple gets a cut from each subscription service you subscribe to through iTunes. If Apple could dramatically increase the number of people using iTunes to manage streaming services, they could get a cut of that service’s bill without the need to have to manage the streaming service.
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