Roku’s Amazon Channels Competitor Launches Today




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the roku channel home screen on tv

Today Roku officially announced their Amazon Channels competitor is starting to roll out to Roku players. Roku owners will now be able to easily manage their subscriptions to services like SHOWTIME®, Starz, and EPIX through The Roku Channel on their Roku players and Roku TVs.

In the past, you needed to create an account and enter your billing information to subscribe to Starz on a Roku player. That was often time-consuming because you had to use your Roku remote and the onscreen keyboard. Soon, with just a few clicks using this new feature, you can use your saved payment information and your Roku account password to sign up for select streaming services on a Roku player through The Roku Channel.

“We’ve made subscription streaming easy for our customers and are putting them in control. Now there is one place on the Roku platform where users can seamlessly access both free and premium entertainment, with one click sign-up, easy subscription management and a single monthly bill,” said Rob Holmes, Roku vice president, programming and engagement. “The Roku Channel already delivers a great ad-supported experience for our users and a valuable distribution opportunity for our content partners. With the addition of Premium Subscriptions, The Roku Channel will be a better experience for our users and even more valuable for our partners.”

Roku says the Premium Subscriptions via The Roku Channel begins rolling out today to select Roku devices in the U.S. All supported devices are expected to receive the update in the coming weeks, beginning with Roku players and concluding with Roku TVs. Customers can check if their device can access Premium Subscriptions by launching The Roku Channel from their Roku device. If the device has received the update, a new “Premium Subscriptions” row will be visible below the “Featured” row.

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