Roku’s Ad Revenue to Top $293 Million in 2018


By

on

in

, ,

Roku is having strong growth in device sales that is translating into ad revenue. According to eMarketer, Roku will top $293.3 million in ad revenue in 2018, which is a 93% jump in revenue in just one year.

eMarketer also predicts that Roku will hit $476.4 million in ad revenue in 2019 and $701.7 million in ad revenue in 2020.

In the first quarter of 2018, Roku generated $61.5 million in hardware sales and earned $75.1 million with their advertising and licensing fees. Roku also reported that half of all their new users now come from Roku TVs. Roku had $136.6 million in revenue beating the expected $128 million.

Next week Roku will announce the second quarter 2018 numbers, which should give us a clear idea of how quickly they are growing their ad sales as they move from being a hardware-first company to an ad-first company. This was all confirmed a few weeks ago by Roku’s CEO and founder.

Now that does not mean Roku is moving away from hardware. Like Google, Roku sees hardware sales as a way to grow their ad base.

Did you know we now have a FREE app for iOS, Android, and Amazon Fire? Click HERE to download our app.

Please follow us on Facebook and Twitter for more news, tips, and reviews. Need cord cutting tech support? Join our Cord Cutting Tech Support Facebook Group for help.

Disclaimer: To address the growing use of ad blockers we now use affiliate links to sites like http://Amazon.com, streaming services, and others. Affiliate links help sites like Cord Cutters News, LLC stay open. Affiliate links cost you nothing but help me support my family. We do not allow paid reviews on this site. As an Amazon Associate I earn from qualifying purchases.

Subscribe to Our Newsletter

* indicates required

Please select all the ways you would like to hear from :

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.