Roku announced today that Quibi content from its January acquisition will be branded as “Roku Originals” on the Roku Channel. Future original programming will also get the “Roku Originals” label.
Roku acquired over 75 shows and documentaries, including content that streamed on Quibi along with over a dozen titles that never made it to the short lived streaming service, when it bought Quibi early this year.
“Every day, millions of viewers turn to The Roku Channel to find quality programming they love,” said Sweta Patel, Vice President of Engagement Growth Marketing, at Roku. “We’re thrilled to introduce this award-winning and diverse portfolio of entertainment under the Roku Originals brand – it’s relevant, fun and thought-provoking TV that has something for everyone from the best talent in Hollywood, including Anna Kendrick, Chrissy Teigen, Lena Waithe, Idris Elba, Kevin Hart, and Liam Hemsworth. The Roku Channel is the place for incredible, free programming and we are excited to bring this premium content to the biggest screen in the home.”
Roku will share more details about the launch of Roku Originals in May.