Are you ready to see video ads on your Roku home screen? Recently video ads have become more popular on home screens. Amazon has put full screen video ads on their home screen. Now Roku will be following suit.
During Roku’s first quarter 2024 earnings call, Roku’s CEO was asked about ad revenue and the home screen. Anthony Wood said:
But to give you some examples of the kinds of things we’re looking at on the home screen, on the home screen today, there’s the premier video app we called the Marquee and that traditionally has been a static ad. We’re going to add video to that ad. So that will be the first video ad in that we add to the home screen. That will be a big change for us.” Wood went on to say, “We’re also testing other types of video ad units, looking at other experiences we can add to the home screen that would be where we can innovate more video advertising. So that’s something we’re looking at.
Exactly what kind of ads we will see is still unknown. Current ad blocks on the Roku home screen may soon get video ads with other ads possible in the future.
Right now, Roku and other companies are facing a weak ad market that is pushing down the price of ads. This is cutting into the revenue Roku makes. Video ads are some of the most profitable ads on the market. Replacing stock ads with video ads will help Roku raise revenue. This all comes as Roku is losing money right now according to its 1st quarter 2024 earnings report.
No dates or other details have been announced about this new set of video ads.
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