Roku Upgrades Its Roku TVs To Become Works of Art


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Roku is set to revolutionize the way we experience television with its latest feature, Backdrops. With a single click, your TV screen can transform into a captivating canvas, showcasing a curated collection of paintings, photographs, and even personal images. With this no longer is your TV just a black box on the wall when not in use but can now be works of art.

Backdrops will be rolling out in the coming weeks to Roku TV models, offering a vast and evolving library of thousands of artworks. From renowned classics and museum masterpieces to abstract designs, there’s something to suit every taste. Users can also personalize their experience by incorporating their own photos into the rotation, turning their TV into a digital photo frame.

“Our TVs are more than just streaming devices—they can now enhance the ambiance of any room,” said Brian Pinkerton, SVP of Advanced Development at Roku. “Backdrops lets our customers transform their TV screens into conversation starters, and best of all, it’s completely free.”

Backdrops offers a range of features to enhance your viewing pleasure:

  • Creating a gallery of your favorite art and photography
  • Setting the amount of time each image is displayed or changing the image brightness to match the mood
  • Using your voice to turn Backdrops on or off with ease
  • Choosing a pre-generated gallery of your go-to artist, museum, and more
  • Learning more about the artwork, including artist name, year it was created, and a brief description

With Backdrops, Roku is reimagining the television experience, blurring the lines between technology and art. Your TV can now be a source of aesthetic pleasure even when you’re not actively watching content.

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