Roku TV Expands with 15 Brands Introducing Roku TV Models




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Roku is expanding on their licensing deals for TV brands to develop Roku TVs, with 15 brands set to launch Roku TVs in Mexico, Canada, the UK, and the US in 2020.

Roku TV brands in 2020 include ATVIO, Element, Hisense, Hitachi, InFocus, JVC, Magnavox, onn., Philips, Polaroid, RCA, Sanyo, TCL and Westinghouse. In Mexico, new partner brands InFocus, Polaroid and Walmart’s ATVIO will sell Roku TV models, under Westinghouse. TCL and Hisense will expand their Roku model TV selection later in the year.

“2019 was a tremendous year for Roku TV, with more brands, retailers and consumers choosing the platform than ever before,” said Mustafa Ozgen, senior vice president and general manager of Account Acquisition at Roku. “We believe that Roku TV represented more than one in three smart TVs sold in the U.S. during the first nine months of 2019, and the number of our licensees keeps growing.”

With new brands partnering with Roku and existing partners expanding their collections, Roku hopes to bring affordable, easy to use TVs to consumers in North America and beyond.


  • High Dynamic Range (HDR10) – 4K Roku TV models support HDR10 content, making colors brighter and richer, particularly in vibrant scenes like landscapes and cityscapes.
  • Dolby Vision HDR and Dolby Atmos sound – Roku TV models incorporating Dolby Vision and Dolby Atmos on select 4K Roku TVs are designed to deliver amazing realism for both image and sound that’s vivid, nuanced, and powerful. Picture and audio automatically adapt to a TV’s display and speakers to deliver the best possible experience. Dolby Vision HDR brings extraordinary color, contrast, and brightness to the screen, transforming the viewing experience.
  • Full-Array Local Dimming (FALD) – Select 4K Roku TV sets include FALD, a top-of-the-line technology that creates striking contrast. It works by grouping TV backlights into individually-controlled zones so that the picture can stay bright where it’s supposed to be bright—and dark where it’s not.
  • Control Multiple Roku Devices with Amazon Alexa and the Google Assistant –Customers who use Alexa-enabled devices and/or Google Assistant devices to control their Roku device can now control multiple Roku devices in their home. Consumers can ask their Alexa or Google Assistant-enabled device to launch channels, find movies, play music, and more on their Roku TV in select regions.
  • Private Listening – With private listening on the free Roku mobile app, people can use headphones connected to their mobile phone to enjoy TV late at night, or any time they’d like to avoid distractions.
  • Roku Search – Roku Search makes it easy to discover something great to watch. Simply search by title, actor, or select topical subjects in certain regions. Consumers will get results across top channels, with results listed in order by price.

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