Ahead of the Super Bowl airing on CBS this week, Roku surveyed customers to find out how they’ll be watching the game.
The research from Roku shows that the majority of Roku users, 86%, planning to tune into the Super Bowl plan to stay at home to enjoy the game. How will they be watching? The results are split pretty evenly. 42% say they’ll be streaming the game, with 44% watching on live linear TV.
“Streaming will score a touchdown during this year’s Big Game,” said Tedd Cittadine, VP Content Distribution, Roku. “What we are seeing with the Super Bowl data, where Roku users are split basically evenly between those who will watch on traditional TV and those who will stream it, is that the legacy sports hooks are no longer holding audiences to pay TV the way they once did. As millions of fans make this Sunday a streaming super bowl event we are seeing another sign of the future where all content will be streamed.”
Not everyone will have the option of watching on traditional TV. With AT&T in a battle with Cox, AT&T TV and DirecTV subscribers in some markets won’t have access to their local CBS station through their paid TV service. Luckily, there are plenty of other options for watching the Super Bowl.
With the game airing on CBS, which most households can watch for free with an antenna. Those in one of Locast’s 29 markets can also stream CBS for free. And for viewers who don’t mind watching on a smaller screen, the Yahoo Sports App will make the game available on phones and tablets.