Today Roku and Shopify announced a partnership that will let Roku owners buy products on their TV directly through Roku Action Ads.
Now when a Roku owner sees an ad from a Shopify merchant, viewers can simply press OK on their Roku remote to learn more about the product and purchase it directly from their TV. Roku owners will be able to check out with Roku Pay. Purchasers will receive email confirmation of their order directly from the merchant once the transaction has been processed.
“Bringing a Shopify purchase experience to television for merchants is an industry first, and innovation opportunities like these are precisely the reason I came to Roku,” said Peter Hamilton, Senior Director of Ad Innovation at Roku. “Roku democratizes access to TV advertising, and now, we’re collapsing the funnel for Shopify’s merchants. This is a great example of Roku’s unique platform position to make advertisers unmissable across the streamer’s journey, from power on to purchase complete.”
“Offering a great purchase experience for customers and having sound channel measurement are critical to True Classic’s success,” said Paige Decker, Vice President, Growth at True Classic. “Roku Action Ads address both these needs, providing a frictionless path to purchase for customers while allowing us to measure the impact of this strategy with the end-to-end Shopify integration. Merging performance-based tactics with the scale of TV is a win-win, and we are excited to explore Roku’s innovation.”
“Our commerce efforts are all about meeting our target consumers where they are, and providing a seamless path to purchase,” said Saaj Parikh, Director of Marketing, Ergatta. “Integrating the Shopify shopping experience on the Roku platform is a no-brainer for us. We’re thrilled to start experimenting with Roku Action Ads and tap into the scale of Roku.”
Roku says this unique experience shortens the advertising funnel from brand awareness to purchase on the largest screen in the home. Shopify advertisers will also receive more customer data and insight into purchasing trends, plus point-of-sale access to Roku’s audience, marking a major milestone for Roku’s ongoing commerce partnership with Shopify.
“Shopify is on a mission to make commerce better for everyone, and by partnering with Roku to make Shopify Checkout available through new channels, we are making it easier for more brands to drive deeper engagement with shoppers and reach new audiences,” said Mani Fazeli, Director of Product, Checkout at Shopify.
This move is one more example of how Roku is trying to expand its ad business from just showing ads to becoming a storefront.