Starting today, Roku’s new lineup of 2025, Roku-made TVs, the Roku Pro, Plus and Select Series will be available at major retailers including Best Buy, Walmart, Target and Amazon, with a starting price under $130.
“Since launching our first Roku-made TVs two years ago, we’ve focused on creating products that marry our easy-to-use software with thoughtfully designed hardware to give our customers the best possible experience—something simple that both looks and sounds great,” said Paul Nangeroni, Senior Director of Product Management at Roku. “Our 2025 lineup furthers that commitment with performance upgrades and intelligent features designed to take the guess work out of getting the best picture and sound, no matter what you’re watching.”
Roku says that the new lineup “brings many of Roku’s most celebrated Pro Series features to a broader audience, delivering high-end performance at an accessible price.” Those features include Roku-tuned mini-LED backlighting and enhanced
QLED color, Smart Picture Max, and thoughtful upgrades like a remote finder button on the TV and a built-in subwoofer.
The 2025 Pro Series lineup focuses on life-like images, enhancing both the image processing and manufacturing quality of the
latest Pro Series TVs. The new models use the next generation of Roku Smart Picture Max, Roku’s in-house image processing suite, which adjusts picture settings for every scene to create the best possible viewing experience.
Additional 2025 Pro Series features include:
- Mini-LED with QLED color, a 120Hz refresh rate, HDR10+ Adaptive, and Dolby Vision IQ deliver a brilliant picture with dazzling highlights, deep blacks and accurate color—now with 75% more dynamic contrast.
- Refined Roku Soundstage Audio features side-firing Dolby Atmos® speakers and enhanced tuning for clearer dialogue and deeper bass.
- Snappy performance with Wi-Fi 6 and a streamlined OS for quicker app launches and smoother navigation.
- Hands-free voice control for quick actions, easy streaming, and finding your lost remote.
- Game-ready features, including AMD FreeSync Premium Pro, ALLM, and 120Hz refresh rate elevate the Pro Series experience.
- Headphone Mode with Bluetooth pairing lets you enjoy shows and sports your way—ideal in shared spaces or during quiet moments.
- Thin, modern, shadow-box aesthetic designed to flush-mount to the wall like a picture frame—transforming your TV into a work of art with Backdrops showcasing a free, curated catalog of digital artwork.
- Slim-profile Wall Mount Kit is an optional accessory designed by Roku with hinge and kickstand, for easy access to TV ports and cables.
- Streamlined setup with tool-free stands, integrated cable management, and a placement guide for easier wall mounting.
- The Roku Voice Remote Pro with backlit buttons, customizable shortcuts, a rechargeable battery with USB-C, and a remote finder built into the TV.
The Roku Select Series will be available in a range of 24” to 85” sizes. Roku Plus and Pro Series are available in 55”, 65”, and 75” sizes.