In a resounding endorsement from the cord-cutting community, Roku has been crowned the best streaming player for those ditching traditional cable TV, according to a recent survey conducted by Cord Cutters News. The survey revealed that an impressive 60% of respondents consider Roku the superior choice for cord cutting, surpassing the combined totals of its closest competitors—Apple TV, Fire TV, and Google TV. As streaming continues to dominate the entertainment landscape, Roku’s lead underscores its appeal as the go-to device for cost-conscious, cable-free viewers.
The survey highlights Roku’s dominance in a crowded field of streaming hardware. With 60% of respondents favoring Roku, the platform outpaced Amazon’s Fire TV, which garnered 16%, Apple TV at 13%, and Google TV at 9%. A small fraction, 2%, opted for “Other” devices, such as smart TVs or lesser-known players. Notably, Roku’s 60% share eclipses the combined 38% of Fire TV, Apple TV, and Google TV, signaling a clear preference among cord cutters for its user-friendly interface, affordability, and vast content ecosystem.
According to the survey, the top reasons people choose Roku devices center on their simplicity, versatility, and enduring performance. Respondents overwhelmingly praised the easy to use interface, which makes navigating streaming services effortless for users of all ages. The large selection of apps available on the Roku platform was another key factor, offering access to thousands of channels, from major players like Netflix and Hulu to niche content, ensuring something for everyone. Additionally, users highlighted the longevity of Roku devices, noting that even older models maintain strong performance without significant slowdowns, and continued support by Roku, making them a reliable and cost-effective choice for streaming entertainment.
Roku’s victory is no surprise to industry watchers. Since launching its first streaming player in 2008, the company has built a reputation for offering devices that cater to a wide range of budgets—from the $29.99 Roku Express to the premium Roku Ultra—while providing access to thousands of free and paid channels, including heavyweights like Netflix, Hulu, and Prime Video.
As cord cutting accelerates—59.6 million U.S. households have abandoned pay TV as of 2025, per Evoca.tv—Roku’s survey win positions it as the linchpin of this revolution. With over 70 million active accounts globally and partnerships like its MLB Sunday Leadoff broadcasts, Roku continues to solidify its status as the cord cutter’s champion, outshining rivals in both popularity and practicality.
Survey Results: Best Streaming Player for Cord Cutting
According to a survey of over 1,900 Cord Cutters News readers:
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