However, the debate about what is the most popular streaming player on the market has raged among cord cutters for years.
Now we have a new study from Tivo’s research arm (formally DigitalSmiths) that gives us some new details.
According to the survey, Roku is the most popular set-top streaming media player with 15.1% of the market. The Apple TV is in second place with 11.7%, followed by the Chromecast at 11.2%, and the Fire TV at 8.3%. (Looking at all streaming device ownership in America.)
Here is the full breakdown of all streaming device ownership in America:
- Gaming consoles: 24.7%
- Wi-Fi-enabled Blu-ray Player: 16.3%
- Roku: 15.1%
- Apple TV: 11.7%
- Chromecast: 11.2%
- Fire TV: 8.3%
- Tivo: 1.7%
Now 43% of Americans say they don’t own any device to stream media. When asked why they don’t own a device, here are the most popular answers.
“I do not need one in addition to my cable/satellite service.” —30.7%
“I am not familiar with streaming devices.” —28.8%
“I can’t afford both a streaming device and cable/satellite service.” —17.2%
“I only stream content on my smartphone and/or tablet.” —13.0%
The report also showed that if you are a streaming media owner you are far more likely to plan to cancel cable TV. 9.4% of Americans who own a streaming media player plan to ditch pay TV. Only 5.3% of Americans who do not own a streaming media player plan to cut pay TV.
Now these reports do not count smart TVs, only streaming devices. Recently it was reported that 13% of all smart TV sales in the United States in 2016 are Roku TVs—a growing market that is helping Roku dominate the streaming market.
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