The battle for the living room is as hot as ever. Both Roku and Amazon have recently released new streaming players and more companies want to get in on the demand for streaming media.
However, the debate about what is the most popular streaming player on the market has raged among cord cutters for years.
Now we have a new study from Tivo’s research arm (formally DigitalSmiths) that gives us some new details.
According to the survey, Roku is the most popular set-top streaming media player with 15.1% of the market. The Apple TV is in second place with 11.7%, followed by the Chromecast at 11.2%, and the Fire TV at 8.3%. (Looking at all streaming device ownership in America.)
Here is the full breakdown of all streaming device ownership in America:
- Gaming consoles: 24.7%
- Wi-Fi-enabled Blu-ray Player: 16.3%
- Roku: 15.1%
- Apple TV: 11.7%
- Chromecast: 11.2%
- Fire TV: 8.3%
- Tivo: 1.7%
Now 43% of Americans say they don’t own any device to stream media. When asked why they don’t own a device, here are the most popular answers.
“I do not need one in addition to my cable/satellite service.” —30.7%
“I am not familiar with streaming devices.” —28.8%
“I can’t afford both a streaming device and cable/satellite service.” —17.2%
“I only stream content on my smartphone and/or tablet.” —13.0%
The report also showed that if you are a streaming media owner you are far more likely to plan to cancel cable TV. 9.4% of Americans who own a streaming media player plan to ditch pay TV. Only 5.3% of Americans who do not own a streaming media player plan to cut pay TV.
Now these reports do not count smart TVs, only streaming devices. Recently it was reported that 13% of all smart TV sales in the United States in 2016 are Roku TVs—a growing market that is helping Roku dominate the streaming market.
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