Today at CES, Roku announced that it will utilize the iSpot Outcomes at Scale product, designed to help advertisers with performance-focused campaigns on the Roku platform. Roku advertisers will be able to use data from iSpot to track ROI, adjust creative strategies, and drive results.
Today’s announcement expands on a partnership between Roku and iSpot that began in Spring 2024 and will help advertisers best reach Roku’s 90 million+ users.
“This advancement with Roku and iSpot gives us a powerful way to ensure our advertising spend works as effectively as possible,” said Courtney Strauss Manning, Manager, Media & Customer Acquisition, SimpliSafe. “Our test campaign delivered positive results, showing significant gains across key performance indicators among the Roku audience. This partnership is clearly improving the effectiveness and efficiency of our media investments.”
“This deeper integration with Roku marks a key moment for outcome-based streaming,” said Stuart Schwartzapfel, EVP of Media Partnerships, iSpot. “With iSpot’s trusted attribution powering Roku’s optimization engine, we’re not just measuring performance; we’re helping drive it, ensuring advertisers gain new levels of efficiency and ROI directly on the Roku platform.”
“Our expanded partnership with iSpot represents an important step in our mission to give advertisers the most effective and measurable streaming advertising solutions,” said Miles Fisher, Senior Director, Strategic Advertising Partnerships, Roku. “By integrating iSpot’s attribution directly into our optimization algorithms, we’re enabling brands to achieve even stronger outcomes on the Roku platform.”