Today Roku in partnership with MotorTrend and Hartbeat, announced a second season of Kevin Hart’s Muscle Car Crew Show that will be streaming on The Roku Channel.
This season Kevin and the Plastic Cup Boyz as they decide to open their own car restoration garage in the Atlanta area. The crew go on a journey to learn everything they can about car culture through the process of opening this brick-and-mortar spot.
“We are thrilled to collaborate with MotorTrend and Propagate, and to further expand our existing relationship with Kevin Hart and the team at Hartbeat, to bring ‘Kevin Hart’s Muscle Car Crew’ to The Roku Channel. We’re proud to call this series a Roku and MotorTrend Original and look forward to utilizing the power of the Roku platform to broaden its reach potential and drive new audiences to the series.” Said Brian Tannenbaum, Head of Originals, Roku Media.
“We’ve always challenged ourselves to explore new ways to connect with fans, create fresh storytelling, and distribute those programs globally,” said Alex Wellen, CEO and President, MotorTrend Group. “This is a groundbreaking partnership for us, where we can combine the creativity of the Hartbeat team and the worldwide reach of the Roku platform, with MotorTrend’s 75 years of automotive expertise to introduce an entirely new audience to ‘Kevin Hart’s Muscle Car Crew.’ Season one was a hit, and this project reflects an innovative model to get season two of this authentic glimpse of car culture in front of more people than ever before, as a Roku and MotorTrend Original.” Said Alex Wellen, CEO and President, MotorTrend Group.
The Roku channel is available on Roku, Fire TV, Apple TV, smart phones, and more. The Roku channel now offers 80,000 free movies and programs and more than 350 free live linear television channels in the U.S. It licenses and distributes content from more than 250 partners.