Roku Launches Roku TVs in Brazil




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Roku is expanding its international presence with the launch of Roku TV models in Brazil, in partnership with Philco. A 50-inch 4K Ultra HD model is now available for purchase online for Brazilian customers.

“We are excited to partner with Philco to introduce the new lineup of Philco Roku TVs to consumers in Brazil,” said Arthur van Rest, Vice President of International at Roku. “Since we entered the market a year ago, we’ve been pleased with the growth of the Roku brand in Brazil, and now, by partnering with Philco, we will be able to expand our product portfolio with 4K streaming so consumers can enjoy a great high-definition, easy-to-use entertainment experience at an affordable price.”

The new Philco Roku TV models are available in four screen sizes – 32-inch, 42-inch, 50-inch and 58-inch. The 50-inch 4K Ultra HD is already available for purchase online. With new TV lineup, Brazilian customers will get the latest Roku operating system to access free and paid channels.  The 4K 50-inch and 58-inch models also have Apple AirPlay 2 and HomeKit support.

The 50-inch Philco Roku TV model is available online and in retail stores at a recommended retail price of R$ 3.399.00. Pricing and availability for additional models will be released in the upcoming months.

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