Today, Roku announced the new NFL Zone, a new area in Roku Spots that will make watching the NFL easier. The NFL Zone will be a central location for finding live and upcoming NFL games. You will also be able to find previews and weekly game highlights along with other NFL content in a single place.
“Last year we introduced the Sports experience for our highly engaged sports audience, making it simpler for Roku users to watch sports programming,” said Gidon Katz, President, Consumer Experience, at Roku. “As we start the biggest sports season of the year, providing easy access to NFL games and content to our millions of users is a top priority for us. We look forward to fans immersing themselves within the NFL Zone and making it their destination to find NFL games.”
“We are excited to partner with Roku to increase discoverability of NFL programming to football fans,” said Hans Schroeder, NFL Executive Vice President of Media Distribution. “With the launch of the NFL Zone, Roku users can easily find the games they want to watch, from one place. We are thrilled to provide our fans with an excellent option to follow their favorite teams all season long.”
Here is how Roku describes this new NFL Zone:
In addition to live and upcoming games, the NFL Zone provides weekly matchup previews, NFL highlights, and access to the NFL App and NFL Channel. Viewers can find the NFL Zone directly from Sports in Roku’s Home Screen Menu as well as Roku Search. Throughout the season, the NFL Zone will be prominently featured within the Sports experience.
Recently The Roku Channel added the NFL Channel that includes content from the NFL and its NFL Films team. This deal will bring new content from NFL Films and NFL Media to The Roku Channel’s new NFL Channel. With the NFL Channel, you will find season recaps, documentaries, classic games, and more. This will also include past seasons of Hard Knocks and NFL 100 Plays.
“Sports have long provided a large, engaged audience for advertisers, and we’re excited to bring scale and fandom to marketers through the NFL Zone,” said Alison Levin, VP, Ad Revenue and Marketing Solutions at Roku. “This collaboration brings together the most popular content across sports and entertainment with Roku’s incredible U.S. reach for a combination that advertisers will crave.”
You can also now subscribe to NFL+ directly through The Roku Channel to find even more NFL content on The Roku Channel.