Today, Roku announced that its ad-free streaming service Howdy is launching in Mexico. A subscription will cost $39 pesos per month.
Howdy gives users access to a library of thousands of movie titles and TV episodes. The content from partners including Lionsgate, Sony and TV Azteca, alongside select Roku Original titles. Titles include everything from rom-coms to thrillers, with something for everyone in the family, and the library is always growing. In April, new additions will include “Matilda,” “50 First Dates,” “Just Go With It,” “John Wick,” “Blade Runner 2049,” and more.
“Priced at less than a movie ticket, Howdy gives viewers an affordable and ad-free way to enjoy the movies and shows they love,” said Roku founder and CEO Anthony Wood. “Designed to complement more expensive streaming services, Howdy’s momentum in the U.S. reflects strong demand for high-quality and accessible entertainment. Expanding this experience to viewers in Mexico is an exciting next step in our vision for Howdy.”
Here’s what Howdy subscribers in Mexico can expect from the service:
- Only $39 pesos /month – everyday low price (not an introductory or trial price)
- High-quality, ad-free experience – stream with no commercial ads
- Award-winning content and fan favorites – easily find something for everyone
- Cancel any time – no contracts or hidden fees, easy to start and stop
“On the heels of Howdy’s launch in the U.S. last year, we’re pleased to continue our longstanding partnership with Roku as a launch partner for the service in Mexico,” said Agapy Kapouranis, President of International Television & Digital Distribution, Lionsgate. “This next phase reflects our focus on expanding into high‑growth markets while making premium, culturally resonant content more accessible to audiences across Mexico.”
“TV Azteca is thrilled to partner with Roku on the launch of Howdy in Mexico,” said Adrián Ortega, Head of Content, TV Azteca. “Through Howdy, content from our library of sports and entertainment will be delivered to millions of Mexican households. We’re proud to be a part of the launch of Howdy in Mexico and consider it a win for our business and viewers alike.”
Howdy will launch on the Roku platform (streaming players and Roku TV), through The Roku Channel on the web, and on iOS and Android today. Availability will expand to other platforms in Mexico soon.
For more information or to sign up, visit howdy.mx.