Roku Launches College Basketball Zone for March Madness Viewers


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March Madness is here and Roku wants to make it easy for its users to watch all the action. Today, the company launched a dedicated College Basketball Zone, a hub for coverage of the tournament.

College Basketball Zone offers game-day predictions, in-depth analysis, replays, and highlights from the games. You can also sign up for apps like Paramount+ and Max to watch games live, through the Roku Channel.

As a reminder, here’s the schedule for March Madness games:

  • Selection Sunday: Sunday, March 16
  • First Four: March 18-19
  • First round: March 20-21
  • Second round: March 22-23
  • Sweet 16: March 27-28
  • Elite Eight: March 29-30
  • Final Four: April 5 at the Alamodome in San Antonio, Texas
  • NCAA championship game: April 7 at the Alamodome in San Antonio, Texas

Roku users can find the College Basketball Zone within the Roku Sports experience. Here’s how to find it on Roku:

  1. Scroll down to Sports on the Home Screen Menu or search for “sports” in Roku Search or using Roku Voice.
  2. Browse live and upcoming games for a variety of supported leagues, conferences, and more.
  3. You can choose to select various Zones, including the College Basketball Zone, to view live and upcoming games or events, discover content specific to your favorite league, or explore rows of free sports content.
  4. You can also click on a tile for a specific game and you’ll find streaming options for that event from supported channels.

Get all the info about streaming March Madness games here.

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