Today Roku filed for an initial public offering of $100M. According to the paperwork, Roku will be listed on NASDAQ under the ticker of ROKU.
This was first reported back in July that Roku was planning an IPO. Roku has been able to capitalize on the growth in streaming, where many people, have opted not to pay for cable TV. Roku is the largest streaming device in the United States by both devices sold and by total hours streamed. Roku also as of January 2017 accounts for 13% of all smart TV sales in the United States. A huge jump in sales from just a few years ago when they had 0% of the market.
Roku says they have about 15.1 million accounts and stream quarterly 3.5 billion hours of content, which is up 60% year-over-year.
Source: Tech Crunch
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