Today Roku announced that it is launching a new section called Kids & Family on The Roku Channel. This new section will feature 7,000 free, ad-supported movies and TV episodes from more than 20 partners including All Spark, A Hasbro Company, DHX Media, Happy Kids TV, Lionsgate, Mattel, Moonbug, and pocket.watch, among others. This includes content from Care Bears, The Cat in the Hat, Leapfrog, Little Baby Bum, My Little Pony, Rev & Roll, Super Mario Brothers, Thomas & Friends and more.
Roku is also rolling out new Parental Controls to The Roku Channel, giving parents the ability to limit what content their kids can access through The Roku Channel.
“We recognize that it can be a challenge to find quality kids and family entertainment across multiple streaming channels, particularly free, ad-supported options,” said Rob Holmes, Vice
President of Programming and Engagement, Roku. “Kids & Family not only provides a selection of great free, ad-supported content from partners like pocket.watch with Ryan’s World and
Lionsgate’s Leapfrog, but also highlights kids’ entertainment from existing Premium Subscriptions partners. Parents looking to find great programming for their children will enjoy
the ease of going to The Roku Channel as their one place for kids and family entertainment.”
“Roku offers a custom experience that will help us connect with our kid and family audiences, who are consuming content on an evolving array of platforms,” said Michael McNally, senior
director at the LEGO Group. “We’re thrilled to be the exclusive sponsorship partner in Kids & Family on The Roku Channel.”
Roku also said if you subscribe to Blue Ant Media’s ZooMoo, CONtv, Dove Channel, HBO, Hopster, NOGGIN, STARZ, or Up Faith and Family through The Roku Channel you will soon find select programming from these services available in the new Kids & Family section of The Roku Channel including Bubble Guppies, Dora the Explorer, PAW Patrol, Peppa Pig, and family-friendly movies, including Adventures of Elmo in Groucholand, Muppets Take Manhattan and more, living alongside popular AVOD entertainment
Roku says the new Kids & Family section in The Roku Channel will start rolling out today and will be available on all Roku Players and Roku TVs along with on the web and select Samsung Smart TVs.
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