Roku Adds The Former Head Amazon Video To Its Board





This week Roku announced that Amazon alum Jeff Blackburn will join the Roku board. Jeff Blackburn oversaw Amazon’s push into video and brings a lot of experience to the Roku Board.

“Jeff’s extensive experience in digital media and technologies makes him a great addition to our Board of Directors,” said Roku Founder and CEO Anthony Wood. “I look forward to his contributions to Roku as we grow our leadership as the TV streaming platform of choice for more than 70 million households.”

“I’m thrilled to be joining Roku’s Board of Directors at such a pivotal time in the industry as more entertainment continues to move to TV streaming,” said Jeff Blackburn. “I look forward to working with fellow board members and Roku’s leadership team to further the company’s mission of being the platform that truly connects the TV ecosystem around the world.”

Blackburn was Amazon’s SVP of Global Media and Entertainment, overseeing Amazon Prime Video, MGM, Music, Audible, Games, and Twitch.  From 2012 to 2020, he was SVP of Worldwide Business Development, Advertising and Entertainment. Blackburn was with Amazon from 2012 until 2023.

Blackburn brings a ton of experience to Roku that can help Roku as it works to navigate the changing world of broadcast TV.

Recently Roku announced that in the 1st quarter of 2023, “Roku grew Active Accounts to 71.6 million globally. Sequential net adds of 1.6 million were above net adds in Q1 2022. In the U.S., our Active Accounts are approaching half of all broadband households. This unmatched scale is the foundation of our business model, leading to significant engagement and growing monetization opportunities.” Roku said in a statement on their website.

Here is how Roku describes its company:

Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku TV™ models, Roku streaming players, and TV-related audio devices are available in various countries around the world through direct retail sales and/or licensing arrangements with TV OEM brands. Roku-branded TVs and Roku Smart Home products are sold exclusively in the United States. Roku also operates The Roku Channel, the home of free and premium entertainment with exclusive access to Roku Originals. The Roku Channel is available in the United States, Canada, Mexico, and the United Kingdom. Roku is headquartered in San Jose, Calif., U.S.A.

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