Roku has long been a leader in the set top box streaming market and now it looks like they are expanding their lead.
Recently Parks Associates released a report that looked at all streaming players from Smart TVs to game systems and everything in between. According to the report, Roku’s market share grew from 30% in 2016 to 37% this year.
“Roku emerged early as a U.S. market leader for streaming media players, and the company has held firmly to that position,” said Glenn Hower, senior analyst at Parks Associates. “Higher-priced devices, such as the Apple TV, have not been able to keep up with low-priced and readily available Roku devices, which can be found at Walmart for as low as $29.99.”
The Amazon Fire TV also saw a jump in market share as they now control 24% of streaming devices up from 16%. The big losses was the Appel TV and the Chromecast as they both saw a drop in 2017. According to Parks Associates, the Google Chromecast dropped to 18% and the Apple TV feel to 15%.
“One-third of U.S. broadband households own a streaming media player,” Hower said. “The growth of the U.S. OTT market provided consumers with unprecedented ease of access to video content. These streaming media devices make for quick and easy access to the top OTT libraries.”
Now the question is what will happen this fall. Both Amazon and Apple TV are rumored to be releasing new streaming players that will likely include 4K HDR support. Something both of them currently do not offer. There is even rumors that Roku may be about to roll out a new 4K Roku Stick in the fall of 2017. The question now is will these devices shake up the current streaming landscape.
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