It seems Roku is busy working on something new. Just a few weeks ago Roku filled a trademark for “TADA!” but no one seems to know why.
The trademark filling was first spotted by ZatzNotFunny.com. Well we know there is a trademark as is typical the request really tells us nothing about what it is for. Could be anything from a new devices to some type of service to maybe even an attempt to take on the Apple TV app with their new TiVo partnership.
For now we will have to wait and see what Roku does with this trademark but it does seem that Roku is busy working on something right now.
Here is what the Trademark request describes what the TADA! trademark will be used for:
Audio-video receivers; Computer hardware; Computer hardware and software for processing digital music files; Computer hardware and software systems for transmitting, receiving, accessing and sharing audio and video content; Computer peripheral equipment; Computer software for controlling and managing access server applications; Computer software for processing digital music files; Computer hardware and software used for the control of voice controlled information and communication devices; Computer software and hardware for transmitting, receiving, accessing and sharing audio and video content; Digital audio and video recorders and players; Digital audio players; Digital materials, namely, downloadable audio and video files featuring music, video, motion pictures and television programs; Digital media streaming devices; Downloadable films and television programs featuring action, drama and comedy provided via a video-on-demand service; Downloadable music, video, motion pictures and television programs via the internet and wireless devices; Electric audio playback units with lights and speakers; Interoperable communication system designed to provide radio, streaming video, wireless internet, and VOIP phone; Juke boxes for computers; Portable and handheld digital electronic devices for recording, organizing, transmitting, manipulating, and reviewing text, data, image, and audio files; Speech recognition software; Wireless communication device featuring voice, data and image transmission including voice, text and picture messaging, a video and still image camera, also functional to purchase music, games, video and software applications over the air for downloading to the device; Wireless communication devices for voice, data or image transmission
Streaming of audio, visual and audiovisual material via a global computer network; Streaming of video material on the Internet; Streaming of audio, visual and audiovisual material on the Internet; Television broadcasting; Television transmission services; Video broadcasting; Video broadcasting services over the Internet or other communications network, namely, electronically transmitting video clips; Video broadcasting services via the Internet; Video transmission over digital networks; Video-on-demand transmission; Video-on-demand transmission services; Broadcasting of television and video programs; Communications services, namely, transmitting streamed sound and audiovisual recordings via the Internet; Electronic transmission of voice, data and images by television and video broadcasting; Transmission and delivery of video, television, movies and entertainment content via Internet transmission and streaming
Providing a website featuring entertainment information in the field(s) of music, video, motion pictures and television programs; Providing a website featuring non-downloadable videos in the field of music, video, motion pictures and television programs; Entertainment in the nature of ongoing television programs in the field of action, drama and comedy; Entertainment services in the nature of creation, development, and production of television programming; Entertainment services in the nature of development, creation, production, distribution, and post-production of television programs, motion pictures and video content; Entertainment services in the nature of production of motion pictures, television programs and entertainment content; Entertainment services, namely, production and distribution of ongoing television programs in the field of music, action, drama and comedy; Entertainment services, namely, providing a web site featuring photographic, audio, video and prose presentations featuring music, action, comedy and drama; Entertainment, namely, a continuing television show broadcast over cable, satellite and Internet transmission; Production and distribution of television shows and movies; Providing on-line entertainment information, namely, information about television programming
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