Recently there has been a flood of sites targeting new Roku owners by trying to convince them to pay to set up their Roku.
The issue seems to come when new Roku owners are told to go to Roku’s site and enter a code on their screen. A growing number of buyers are not just entering the address shown on the screen but googling Roku Activation and clicking one of many non-Roku sites that come up in the Google results.
These sites often have Roku in the name but are not owned by Roku. They offer to set up your Roku for you and even offer a phone number and live chat; however, some of these services (we have not tested all of them) will charge you for their help setting up your Roku—a process that is 100% free if you do it. The issue comes in when some of these sites lead the caller to think the only way to set up their Roku is to pay.
Now to help avoid this from happening Roku has redesigned the new user screen to be less confusing:
This likely won’t be the end of scams targeting Roku users because Roku currently controls over half of all streaming media sales in the United States. Other scams have been popping up from fake Roku tech support pages and numbers that charge you to spam emails.
Make sure to follow the instructions on your Roku screen carefully and never pay to set up your Roku.
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