Today Roku and DoorDash announced a partnership to give Roku owners a free DashPass. This means Roku owners can now get six months of free deliveries from thousands of restaurants, grocery stores, convenience stores, and more.
Roku will also offer shippable ads on their streaming players. Allowing you to order right from your Roku.
According to Roku research, 1 in 3 Roku users order take-out or food delivery every week. Also, 36% of Roku users are interested in receiving interactive offers, including a scannable QR code or text message.
“Streaming and delivery just go together, which is why we’re making it easier than ever for Roku users to order their favorite food right from their TV,” said Gidon Katz, President, Consumer Experience, Roku. “Just in time for the Big Game, we’re bringing consumers and marketers the same leading scale, data, and tech that have made buying a new device or signing up for a service simple and delightful.”
DoorDash merchant partners can run ads directly on Roku. These ads will allow Roku owners to simply interact with the TV ad offer, receive the promotion through SMS/email, to finish the order on the DoorDash app. Roku subscribers who see the Wendy’s ad will have exclusive access to $5 off with any Wendy’s purchase of $15 or more.***
“We are thrilled to partner with Roku on this unique partnership,” said Rob Edell, GM & Head of Consumer Engagement, DoorDash. “While this offer unlocks DashPass benefits and perks for Roku users everywhere, it also provides our merchant partners with an opportunity to promote DoorDash offers through TV streaming. Consumers can conveniently and affordably get the best of their neighborhood delivered to their door, while brands can reach diners at the right time and drive instant conversion from the comfort of the living room.”
“At Wendy’s, we’re consistently meeting our customers however they choose to engage with us. With increased preferences for mobile ordering and delivery, whenever that craving for a hamburger made with fresh beef or Hot & Crispy Fries hits, we’re at our fans’ doorstep, meeting and exceeding expectations for quality and convenience,” said Carl Loredo, U.S. Chief Marketing Officer for The Wendy’s Company. “Partnering with DoorDash and Roku as the first brand to enable shoppable TV offers is an exciting new step towards our goal of being the best in delivery.”
The free six-month DashPass membership offer is available to Roku users.** Offer limited to net-new DashPass subscribers only (no trial or paid subscription in the last six months).
To learn more about the partnership, please visit https://www.roku.com/offers/doordash.