Earlier this month, Cord Cutters News surveyed more than 1,000 of our readers about how they cut the cord. From the Fall survey, Roku is the clear leader in the world of cord cutting and is almost twice as popular as its next competitor, the Amazon Fire TV.
In our survey, we asked our readers to list all the devices they use to stream their content. (Adding the numbers up won’t add up to 100%, as many people use multiple types of devices.) According to our readers, over 65% use a Roku, 37% use a smart TV, and 30% use a Fire TV.
In fourth place were laptops and PCs at 29%. In fifth place was the Apple TV with 12% of the market.
The biggest jump this year came from smart TVs as they now are the second most popular way cord cutters stream content overtaking the Fire TV.
Roku continues to dominate the United States cord-cutting market, but its numbers are down about 3% from its all-time high in our survey.
Key Takeaways
Roku clearly dominates the world of cord cutting, but many Roku owners also use other devices. Saving money by using what you have seems to be more important than having all the same devices.
The big question now is, how will the move to a smart TV–focused world impact Roku’s dominance? Roku has repeatedly talked about how Roku TVs are now their focus. Roku is already the number one smart TV OS sold in the United States. It is very possible that as more Americans upgrade their TVs, Roku will continue to grow its dominance over streaming, but the fight is far from over, and anything could happen at this point.