Roku Dominates Cord Cutting with Over 62% of Cord Cutters Using Roku Players & Roku TVs




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Earlier this month, Cord Cutters News surveyed more than 1,000 of our readers about how they cut the cord. From the Spring 2024 survey, Roku is the clear leader in the world of cord cutting and is almost twice as popular as its next competitor, the Amazon Fire TV.

In our survey, we asked our readers to list all the devices they use to stream their content. (Adding the numbers up won’t add up to 100%, as many people use multiple types of devices.) According to our readers, 62% use a Roku, 36% use a smart TV, and 32% use a Fire TV.

In fourth place were laptops and PCs at 25%. In fifth place was the Apple TV with 20% of the market, and in sixth place was Chromecast—all versions—at 15%.

The biggest loser were gaming systems. Only 4.7% of cord cutters use a gaming system to stream their favorite shows. This is down from 10.5% in 2019.

The biggest jump came from Smart TVs. They are the second most popular way people stream content as cord cutters overtaking the Fire TV, which has dominated the #2 spot for almost a decade since it debuted.

Key Takeaways

Roku dominates the world of cord cutting, but many Roku owners also use other devices. Saving money by using what you have seems to be more important than having all the same devices.

The big question now is, how will the move to a smart TV-focused world change Roku’s dominance? Roku has repeatedly talked about how Roku TVs are now their focus. Roku is already the #1 smart TV OS sold in the United States. It is possible that as more Americans upgrade their TVs, Roku will continue to grow its dominance over streaming, but the war is far from over, and anything could happen at this point.

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