Roku Dominated the Streaming Market in 2016




Roku has been for sometime the leader in the race for your living room streaming player. Now we get some idea of how successful it has been. Roku announced Today that it pulled in almost $400 million in revenue in 2016. That is a $100 million increase over 2015.

A big part of Roku’s success in 2016 came from its media and licensing, which includes content consumption and promotion, licensing, and advertising sales on the platform, exceeded $100 million in high-margin revenue in 2016.

Roku also announced that they have 13.4 million “active accounts” streamed a record 1 billion hours of video and music just in December 2016, and 9 billion hours for all of 2016. It seems Roku added over 3 million new Roku users. (Remember one account can represent multiple Roku players.) These numbers also only represent users that did some streaming in the last 30 days. Roku also saw a increase of about 3.5 billion hours of streaming as in 2015 Roku owners only streamed about 5.5 billion hours of content during 2015.

Last week it was reported that Roku is in talks to raise an additional $200 million-plus in funding.

Roku also gave us a look into their market share today. Citing Nielsen data from December 2016, Roku said it accounted for 48% of active streaming players in the U.S. Likely pushed by strong sales of the new Roku Stick and a new line of Roku boxes.

Source: Multichannel News

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