Roku Channel To Pull Original Content That Isn’t Attracting New Viewers





Roku disclosed earlier this week that it would soon remove some content from its streaming service to cut costs. We now have a better idea of what will get the ax.

Unpopular Roku original TV shows and movies will likely get cut, according to Variety, which cited unnamed sources. 

Roku wasn’t immediately available for comment.

Roku and other companies that rely on ad sales have struggled financially this year. The digital ad market is still soft, according to recent reports, but a slow rebound is on the way. In the meantime, companies are trying to recoup losses. It makes sense that Roku would consider eliminating content on its streaming platform that’s not generating enough money. 

The Roku Channel is one of a growing number of free ad-supported platforms, made more popular because of how many smart TVs and homes use its devices. 

In its Securities Exchange Commission filing earlier this month, Roku said it hopes to make up $55 million to $60 million by pulling the content. 

The filing said that the company will also cut 10% of its staff to save up to $65 million. The cuts are expected to happen in the third quarter of 2023, but Roku said it could extend into the fourth quarter.

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