Today, Roku announced that its affordable ad-free subscription service Howdy is now available on Prime Video in the U.S. This is the first time the service is available on a platform other than Roku.
Prime Video users can sign up for the service through Prime Video Channels for $2.99 per month.
“Our goal has always been to make great entertainment more accessible,” said Gil Fuchsberg, President of Subscriptions, Partnerships and Corporate Development at Roku. “Howdy offers quality content with no ads for just $2.99 a month, making it a superb value and an ideal complement to other subscriptions. We’re pleased with the response we’ve seen from our viewers and partners since launch. Expanding to Prime Video builds on our momentum and furthers our mission to deliver an ad-free streaming experience at a price that makes it easy for audiences everywhere to enjoy content they love.”
Roku launched Howdy in August 2025, exclusively on the Roku platform. The company has been adding to the content library since then, and just last week announced a licensing deal with Disney Entertainment, Sony Pictures, and Warner Bros. Discovery to bring a new rotating slate of titles to the service.
Howdy’s content library includes thousands of titles and over 10,000 hours of entertainment from partners including Disney Entertainment, FilmRise, Lionsgate, Sony Pictures, and Warner Bros. Discovery. The lineup includes rom-coms, 90s shows, classics, and more. Subscribers will also find Roku Originals on the channel.
“We’re delighted to launch the Howdy streaming service on Prime Video at an accessible price that delivers exceptional value,” said Ryan Pirozzi, Head of Prime Video Channels, U.S. “This milestone advances our mission to make premium content widely available to our Prime Video customers. Our subscription business’s continued growth demonstrates that customers appreciate the choice, quality, and diverse programming we offer through Prime Video.”