Earlier today, Roku and Best Buy announced a new partnership that will have the two companies working together to sell ads and streaming players.
With this partnership, Best Buy will get exclusive access to Roku-branded TVs, and Roku will get access to Best Buy’s Ad platform.
“Our goal is to create a better TV experience for everyone,” says Julian Mintz, Co-Head of U.S. Brand Sales for Roku Media. “We’re bringing together our entire business to build the future of entertainment and advertising — making the TV experience simpler, offering the right marketing, data, tech, and scale to drive real results, and helping win the entire streamer’s journey together with Best Buy.”
This partnership will allow Best Buy and Roku to target ads better using data from both platforms. Increasingly ads have become a growing way for both companies to generate revenue.
Here is what you can expect from this partnership:
- Roku Select and Plus Series TVs Exclusive Availability at Best Buy: The first-ever TVs to be designed and made by Roku, the Roku Select and Plus Series TVs are now available in the U.S. exclusively at Best Buy stores and BestBuy.com.
- Roku Advertising and Best Buy Ads: Best Buy and Roku will pair industry-leading data to make TV advertising more relevant and performance-driven. Brands will be able to work with Best Buy and Roku to target, optimize, and measure their ads on Roku using Best Buy shopper data to ensure consumers are seeing the advertising content that most interests them.
- Best Buy Home Theater Experience: The relationship is kicking off with an in-person, interactive activation at SXSW on March 11. For the first time, Roku will bring its iconic Roku City screensaver to life with an interactive, multi-level activation at SXSW. To the delight of streamers, creators, and advertisers alike, the immersive pop-up will feature a Best Buy Home Theater Experience, showcasing the latest Roku devices available at Best Buy as well as new Roku Originals and featured entertainment on The Roku Channel.
“Roku City featuring the Best Buy Home Theater Experience” will be open to the public on March 11-12 from 11:00 AM – 6:00 PM, local time. The pop-up will be located at the Riley Building: 315 Lavaca Street, Austin, Texas.