Roku and The Apple TV Are the Most Popular Streaming Media Players in the United States




rokup1The battle to be your streaming media player has really heated up over the last year as all of the major streaming media players have released new models or, in the case of the Roku player, multiple new models.

Roku has long been a leader of the set-top streaming media player market but the Apple TV has caught up over the last year. In 2015 Roku led the market with 9.3% of all streaming players sold to Apple TV’s 8.6%. (That includes gaming systems, smart TVs, and DVD players.) Now in 2016 the same study shows that Roku and Apple TV both held 10.8% of the market.

Both the Apple TV and Roku streaming players gained market share. The Apple TV gained the most—likely because of the new Apple TV 4, with an app store offering many popular services such as Sling TV and now the PlayStation Vue for the first time on an Apple TV.

Here are the top 4 streaming media players:

Tied for #1: Roku and Apple TV 10.8%

#2 Google Chromecast: 9.1%

#3 Amazon Fire: #5.5%

(Computers fell from 38% in 2015 to 37.1% in 2016. Smart TVs grew from 13.9% in 2015 to 18.7% in 2016.)

It will be interesting to see what happens in 2017 with Google, Amazon, and Roku all releasing new streaming players recently with 4K and/or HDR support at lower prices points. What will happen to the Fire TV?

With 50″ plus 4K TVs now selling for less than $500 it is likely 4K will be a more important selling point for streaming players in 2017. Or will the Apple brand hold off the competition even with a higher price point and lack of 4K support?

What we do know right now is that streaming media player sales are growing and as more people stream their content more people will become cord cutters.

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