Roku Announces New Plans for 2019


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Yesterday Roku announced their 4th quarter 2018 numbers. Roku beat expectations: one in four smart TVs sold in the United States was a Roku TV.

Now Roku is giving us a look into the future of Roku including a goal of making $1 billion in revenue in 2019.

Here is what Roku announced:

  • Advertising – As one of the largest opportunities on our platform, we support growth with improved products, technology, innovation and platform integration. We also plan to keep improving strategically important areas – such as our marketplace, programmatic and self-serve capabilities that we believe can increase scalability.
  • The Roku Channel – We intend to continue to add features and content as well as expand reach to make The Roku Channel even more compelling for viewers, content partners, and advertisers.
  • Roku TV – Just as with mobile phones, TVs are in the process of switching from proprietary software stacks to a licensed OS. We have the world’s only purpose-built-for-TV licensed OS. We will focus on increasing consumer choice, helping OEM partners grow, and continuing to gain market share.
  • International – Around the globe TV viewing will continue to transition to streaming. We are building the foundation to capitalize on the international opportunity – including key hires and projects – to enable us to be successful on a global scale over the long term.

As for revenue in 2019, Roku said: “In 2019, we expect to reach $1 billion in revenues, or roughly 36% year-over-year growth, with Platform revenue representing roughly two-thirds of total revenue. We estimate total gross profit should grow at roughly the same rate as revenues, or 36% year-over-year at the midpoint, to just over $450 million.”

What do you think of Roku’s plans? Leave us a comment and let us know what you think.

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