Roku talked about bringing a 4K Roku TV to the market last year, but it sounds like spring 2016 will be the official release.
“We’re very pleased with the success of Roku TV since the launch of our licensing program in 2014. Consumer response and engagement has been tremendous, and our TV partners have secured great retail placement and stellar product reviews that have led to strong sales results,” said Chas Smith, general manager of OEM for Roku. “We expect momentum for Roku TV to accelerate as we continue efforts to add new TV partners while expanding our work with existing partners to bring many more Roku TV models to the U.S., Canada and soon Mexico.”
The first of these 4K Roku TVs will be made by TCL. This should not be any surprise because TCL may be Roku’s biggest supporter, producing the vast majority of Roku TVs. However, with 4K being the new hot topic for TVs it is expected that many more brands will release Roku TVs because Roku is a leader in 4K streaming apps.
“The introduction of 4K UHD TCL Roku TV models is a significant step in our partnership with Roku,” said Chris Larson, vice president of sales and marketing, TCL. “We’re confident we’ll deliver one of the richest experiences available on a 4K smart TV, and that consumers will love the complete 4K entertainment package these TVs deliver. TCL is also thrilled to be one of the first partners using the new Roku TV HDR reference design to enhance the great picture quality of TCL Roku TVs.”
We will be going hands on with the new 4K Roku TV, so please check back for a review.