The leading TV streaming platform in the U.S., Roku, and Sony Pictures Television have announced a groundbreaking partnership to bring NFL Media’s new series, “GMFB: Overtime,” to The Roku Channel. This series, a two-hour daily show, expands on the popular “Good Morning Football” franchise, which has been a staple on NFL Network for the past seven years. “GMFB: Overtime” will be available to stream for free, Monday through Friday from 10 AM to 12 PM EST, starting on Monday, July 29.
Produced from NFL Media’s studios in Los Angeles, “GMFB: Overtime” will offer comprehensive coverage of the NFL, featuring news from around the league, interviews with players, coaches, front-office executives, and celebrities, as well as engaging discussions on topics important to NFL fans.
Joe Franzetta, Head of Sports at Roku Media, expressed excitement about the launch, stating, “It is an honor to be the launch partner for ‘GMFB: Overtime,’ the perfect addition to our Roku Sports offering. This is an exciting milestone in our evolving partnership with the NFL. We look forward to working with both Sony Pictures Television and the NFL to bring millions of fans free access to the latest in the NFL five days a week.”
Flory Bramnick, Executive Vice President of Distribution at Sony Pictures Television, also shared enthusiasm, noting, “Partnering with the NFL is a dream come true. Opportunities like ‘GMFB: Overtime’ are special and rare, and I’m grateful to the NFL for entrusting us with this jewel. Roku is the ideal distribution partner for this show because they understand NFL’s power to drive viewership and create authentic fan engagement. We can’t wait for the series premiere on July 29!”
David Jurenka, Senior Vice President and General Manager of NFL Media in Los Angeles, highlighted the opportunity to expand the brand’s reach, saying, “With ‘GMFB: Overtime,’ we have an incredible opportunity to introduce this unique and beloved brand to an entirely new audience in all 30 NFL markets and beyond. We couldn’t be more excited for this expansion of the GMFB brand.”
The original “Good Morning Football” will continue to air on NFL Network, maintaining its 8 AM EST slot from Monday to Friday, starting again on July 29.
The Roku Channel, which launched in 2017, has grown to offer a vast library of over 80,000 on-demand movies and programs, more than 400 live linear television channels, and premium subscription offerings. The channel is accessible on Roku devices, online, and various smart devices, making it easy for fans to stream content for free.
Sony Pictures Television, known for its extensive library and global content distribution, manages the U.S. distribution for “GMFB: Overtime.” The series will be produced by NFL Media, with key showrunners and producers ensuring high-quality content. Seven-time Emmy Award winner Michael Davies of SPT-backed Embassy Row will serve as the executive producer.
With this partnership, Roku, Sony Pictures Television, and NFL Media are set to deliver a must-watch series for NFL fans, promising engaging content and unparalleled access to the NFL world, free and accessible to a broad audience. The premiere of “GMFB: Overtime” on July 29 marks an exciting new chapter for the “Good Morning Football” franchise.
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