Today, Roku announced its Primetime Reach Guarantee outperformed the top fice cable TV networks during primetime in a test with Experian. This test put Experian ads on The Roku Channel and 100 other top channels during Primetime outperforming the top five cable TV networks reach.
“Roku’s Primetime Reach Guarantee massively propelled Experian’s TV household scale. The campaign achieved a reach that was 43% greater than the average program airing on a top-five cable channel. Furthermore, Experian’s primetime streaming ad reached a total of 3.5 million people, ranking as the second highest-reaching primetime viewing on the day it ran — after Monday Night Football.” Roku said in a blog post today.
Roku said 74% of Americans 18-49 demographic are able to be reached on streaming compared to just 61% with traditional cable TV.
“Collaborating with Roku enabled us to maximize our reach and effectively communicate our message about building credit without debt. The results are a testament to the effectiveness of meeting TV streamers in their own space and leveraging Roku’s innovative advertising offerings.” – Steve Hartmann, Head of Integrated Marketing, Experian Consumer Services.
This all comes as Roku is working hard to build its advertising business as the ad market nationwide is experiencing declining ad revenues. Now Roku is trying to make an argument that streaming is the best place to spend your ad revenue vs traditional cable TV.
The question now is, will this success help attract more advertisers to switch spending from cable TV to streaming on platforms like Roku’s advertising services?