Roku Adds the Baby Einstein Library on a New Free Channel




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Roku has announced a new addition to the Roku Channel Store, made for helping children learn, stay mentally stimulated, and be entertained. The Baby Einstein channel includes the entire library of 34 Baby Einstein Classics to help children learn about numbers and letters from friendly characters.

“Now, more than ever, there is a need and desire for parents to help cultivate curiosity for their children with resources like the Baby Einstein Roku channel,” explains Jeff Stabenau, Co-Founder and President of Giant Interactive. “With daily routines disrupted and schooling impacted by shelter-in-place, Kids2, Roku, Piro and Giant Interactive are aiding parents, by bringing interactive content directly to the home.”

With the Baby Einstein channel, parents can help to cultivate curiosity in their children, opening up a world of educational adventures, from animated lessons on numbers and letters to sparking creativity with nursery rhymes to exploring new languages from animals around the world.

“We understand the realities of parenthood, especially in today’s chaotic environment as parents are embracing their role as baby’s first teacher,” said Meryl Macune, SVP of Global Marketing, Kids2 Inc. “At Kids2, we are committed to helping families create bright futures, one tiny win at a time. The Baby Einstein content, now available for free on the Roku platform, is a win in the form of a solution that provides parents an easy and accessible resource that drives discovery, exploration, and creativity for future generations to come.”

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