Report: DIRECTV NOW is Working On A Brand New App With A New User Interface


By

on

in


Couple relaxing in living room holding remote control and smiling

Couple relaxing in living room holding remote control and smilingWell it seems AT&T’s is hard at work on a new app for DIRECTV NOW. One that will bring a new back-end for better streaming and a new user interface for a better user experience.

Following a meeting with investors and AT&T Entertainment Group execs, Fritzsche reported AT&T is working on ways to improve the user experience. The carrier remains committed to providing consumers with a “rules free” video experience, she said, and is expected to launch a new platform this year that will include an even better user interface.

“While the OTT video space is indeed competitive, a key differentiation for DIRECTV NOW is the ability to integrate with wireless and/or broadband with the added benefit of a bundled discount a customer gets by combining products,” Fritzsche wrote. “This should improve the overall retention of these customers to AT&T services.”

Fritzsche said the DIRECTV NOW advertising blitz is expected to ramp up soon, pointing out that the carrier ran its first national TV ad for the service at the start of this month. What the new advertising blitz will include is something we will have to wait and find out.

Source: WirelessWeek

Please follow us on Facebook and Twitter for more news, tips, and reviews.

Need cord cutting tech support? Join our new Cord Cutting Tech Support Facebook Group for help.

Disclaimer: To address the growing use of ad blockers we now use affiliate links to sites like http://Amazon.com, streaming services, and others. Affiliate links help sites like Cord Cutters News, LLC stay open. Affiliate links cost you nothing but help me support my family. We do not allow paid reviews on this site. As an Amazon Associate I earn from qualifying purchases.

Subscribe to Our Newsletter

* indicates required

Please select all the ways you would like to hear from :

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp’s privacy practices here.